To someone who looks backwards it's easy to see 11:59 as a moment of doom; the end of something. They look back at what they didn't get done; what went wrong.

You're looking forward. At 11:59 a new day is about to begin, a blank slate to take your pen.

I'm not foolish or ignorant enough to pretend there's nothing wrong in business. I'm not suggesting that you forget yesterday like it didn't happen. Just don't pretend that yesterday determines what happens after 11:59 today.

I realise business is broken. The thinking that caused the problems we have in business today is not going to solve them. We need to think fundamentally differently.

The purpose of this book is not just to point out that things are broken but to inspire you to think differently; to stop accepting the way business has always been done. It's time to start creating new concepts, ideas, and ways of connecting.