Choose Luck (11:59 Excerpt)

Joel D Canfield — Mon, 16 May 2011 13:16:39 +0000

From Luck is Not a Mysterious Force of the Universe in the section Time in Your Head:

Smart business folks use every tool at their disposal. Here’s one you may not have thought of: luck. If you could buy luck at a store, who wouldn’t? You can choose to be luckier and here’s the great part: it won’t cost you a dime.

Most of us think of luck as a mysterious force of the universe. Either you have it or you don’t. That’s wrong. Luck, good or bad, is a natural result of how we think, expressed by our actions. An excellent book on the scientific study of luck is The Luck Factor by Dr. Richard Wiseman.

With the assistance of the British government, Wiseman and his colleagues conducted experiments which proved that in truly random events, such as choosing winning lottery numbers, luck was also truly random. Those who lived verifiably lucky lives neither won nor lost more than those who were unlucky.

Studies of the lucky and the unlucky made it clear that it was their thinking and actions that determined their luck. Lucky people believed and behaved in certain ways. Unlucky people didn’t believe and behave in those ways or believed or behaved in ways that were completely contrary.

That’s all well and good but what good does it do you?

You can learn luck.

Advance Orders for 21 July 2011 Release Date

Joel D Canfield — Sun, 15 May 2011 05:02:06 +0000

Pre-order now for earlier shipping; autographed pre-ordered copies will ship July 21st, 2011.

Regular sales will begin shipping August 1st, 2011.

Pre-order The Time is Now 11:59 for $11.59 and an autographed copy will be heading your way on the 21st of July.

It’s been a long slow struggle to birth this one.